Digital Marketing Forum

Let's start by knowing the real definition of the term 'White Label'. A white label is a service or product created by one company but rebranded by other companies as their own. This type of procedure is mainly used for generic products and services that fall under the category of mass production. O...

Of all the lessons businesses have learned over the past two years, the importance of customer service comes out on top. As we anticipate customer service trends for 2022, it's sure to become an even bigger priority for businesses. Typically the primary means by which a business interacts with its c...

As utopian as the "360 client" may seem, it failed to pass the "So what?" test. The massive amount of data collected has not translated into a better understanding of customers. New data privacy regulations further complicate the situation. They establish new rules for the collec...

Modern marketers spend a lot of time and effort achieving “1:1 personalization”. They are constantly looking for ways to optimize content for better and more personalized brand experiences, which leads to increased revenue and brand loyalty – and none of this would be possible without profile segmen...