He fee depends on the number of successful projects in the portfolio and the complexity of the case that you have to work on. According to the largest job search sites in Ukraine, the average email database salary of a PPC specialist ranges from UAH 15,000. on outsourcing, and UAH 21,500 full time. In view of this, not all companies can afford this specialist as a full-time unit and turn to outsourcing . Who is a RRS Specialist? What skills does a PPC specialist need? A professional PPC manager needs knowledge of Google Analytics, Google AdWords, Google Tag Manager. In addition, he needs other tools to meet the goals of customers. Ideally, a PPC manager should be a marketer ( what is a marketer.
Required skills collect the semantic core, form negative keywords; create groups of advertisements; deal with budgets, work with rates in the advertising account; collect information about user behavior using analytics; analyze the effectiveness of the campaign; set up retargeting; write catchy headlines; write sales texts for ads. Personal qualities that will be useful for a PPC manager: attentiveness and perseverance; analytical and logical thinking; creative potential; ability to process a large amount of information. Advantages and disadvantages of being a PPC specialist The work of a PPC manager is in demand and is becoming more and more popular every day.