4 Communication and marketing recommendations in times of the Coronavirus

Description of your first forum.
Post Reply
luckyakter
Posts: 1
Joined: Thu Aug 11, 2022 9:11 am

4 Communication and marketing recommendations in times of the Coronavirus

Post by luckyakter »

According to the World Economic Forum, social confinement as a measure against the spread of COVID-19 already affects 3,000 million people, and this undoubtedly implies a change in social habits and consumer behavior that already has an impact of great depth in the world economy, the stagnation of businesses that revolutionize the way of orienting brand communication. We collect the opinion and reflections of three experts from Spain Business School in order to consolidate a vision that adds value to marketing, advertising and strategic communication professionals. Here are the recommendations that you cannot ignore in these times of global pandemic. Communication and marketing recommendations in times of the Coronavirus.

We are facing a crisis of humanity. For Patti Andres Ronald, coordinator of the Uncertainty Management Skills Program, “the complexity of the situation is enormous because this crisis is not an event geographically located in one point, and therefore it only affects a specific group of people. , but that all the people and all the institutions of the planet are committed and are responding Estonia Phone Number List as best they can. That makes the COVID-19 crisis extremely complex for humanity.” In this sense, the crisis management expert highlights that at this time any communication initiative for a brand or organization must focus on people. “Of course the economy, governance, politics, public opinion, brand reputation are important, but we must remember that each of these instances of life is made up of people, by those same people who suffer the crisis". For Patti, forgetting this first key predicts poor performance and poor results.

Image

All business leaders who forget this first point will pay a heavy price." 2. It is time to be with customers, accompany them and sow relationships for the innovation to come. For our social media marketing expert, Monte Mantilla, from the first stage of confinement and social distancing, the priority of communication in on and off channels should focus on providing a service to customers. “Both in organic communication strategies and in paid ones, brands must add value that makes the situation more bearable. It is one thing to say yes, “we are with you”, and another to do so by offering value with a free webinar, with practical recommendations to make confinement a less critical experience. Even the brands that are outside essential niches, instead of keeping quiet, can even promise that, once the most critical state of alarm is over, the first services will be free.
Post Reply