They are people who have offered their contact details in exchange for something of value, such as access to content, material, tools or services. That is, they are people Telegram Number Data who have already shown some interest in something that your company offers. Therefore, they are also considered business opportunities. In this group, there are qualified leads. They are people who have all the characteristics of a potential customer. Typically, they show greater purchase.
With a strong tendency to close a deal. What is lead capture? It is the process of attracting and converting leads. It is the basis of inbound marketing strategies, which are focused on generating traffic to websites, attracting visitors. In order to be able to convert the visitor into a lead and succeed in capturing, the company must offer something of value, such as free educational material. The visitor will have access to this content if they give something in return, such as their contact details.