Basic characteristics of a logo LOGO OR WORDMARK COMPOSED OF WORDS A logo or wordmark is the graphic representation of the brand name through a set of letters, fonts or calligraphy and therefore must be perfectly legible. It is only made up of text , but it does not have to be boring, the typography and style can be completely original. The logos can even be inscribed in a geometric shape, or underlined by a thick line. Its shapes can give us visual clues of the sector to which the company is dedicated , or be directed to a very specific target. Within the wide world of logos we can distinguish some groups, belonging to one group or another will depend on the font style with which it has been built. The logos with serif: they are those that are formed by typefaces that have auction in their letters.
Generally, they represent seriousness and formality with a traditional point. Some of the sources in which we can find these attributes are the Trajan, Graramond and B2B Email List Bodoni typography. examples of logos or wordmark Logos without serif : on the contrary, they are those whose letters are not adorned with auctions . known as sans serifs . Contrary to what we saw in the previous case, this type of letters projects a modern and renewed appearance. Sans serif typefaces are very versatile and easy to combine.
Some of them are Helvetica, Franklin Gothic and Futura. sans serif logo examples Handwritten logos : use the word directly written by hand or fonts that credibly simulate traditional writing . In it, irregular lines and differences between equal letters stand out. They have a strong charge of the artisan or handmade concept , and are often used to imbue a manufactured character to the product and also as a signature of large studios. examples of handwritten logos Script logos : script fonts are those that are inspired by the style of cursive calligraphy . They are flowing and slightly sloping and remind us of decorative calligraphy.
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