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The ABM method is a way of working that's already used by many Marketers, sometimes without them even realizing it. Account Based Marketing is a hyper segmentation strategy for targeting or going after a specific account, usually in the B B sector. To do ABM successfully, we must establish steps, namely: . Key Account Identification This involves the identification of key accounts and the key contacts in each of them. It makes sense when we're doing business with large companies, with different points of contact, and when we have long, drawn out sales processes where decisions can sometimes be shared among many people. . Customization of Content & Messages As its name states, customization involves segmented and personalized content for each of these key contacts, taking into account their interests, motivations, where they're at in the Buyer´s Journey , and their role within the company.

Choose the right channels for Account Based Marketing Remember, ABM photo editing servies revolves around personalization, deep knowledge of company contacts, and building trust. If your client is a digital dinosaur, you shouldn't put much effort into a blog post on the platform Medium that they will never read. As a general rule, LinkedIn is the best social platform for Account Based Marketing. Learn more about doing ABM on LinkedIn. . Alignment with Sales You should always be doing this in your general Marketing efforts, but in ABM strategies it's more important than ever. It is crucial to create relationships of trust between each of the Account Managers and your potential future clients.



Create Measurement KPIs You should have KPIs for each of the individual actions you're performing. Pay attention to measuring every small indicator, as it will be easier to see what you''re aiming for, what you've done right wrong, and readjust your strategy. Don't wait to measure only the final ROI. Everything matters at every point in time. It can be said that Account Based Marketing is the most "business" version of Inbound Marketing, applicable and recommended in cases where the complexity of the account and or your offer make it necessary.