In reality, being very technical in tone and terms does not always lead to the wedding photo editing service desired results. Content produced by an internal professional brings quality traffic, because industry experts are attracted to his words. But this traffic does not convert into leads or prospects, because this kind of very technical material adds nothing to the decision-making process and does not motivate anyone to purchase. And it is difficult to convince people within the company who deal with content strategy to change their approach.
The complex mix of content marketing activities For company marketers, managing the content strategy can become complex and tiring, also due to the large number of activities it involves: it is not just a matter of creating content, but also of optimizing it on search engines, so as to attract traffic on the site. Furthermore, a topic strategy must be designed that is capable of not only getting people to the company portal, but also keeping their attention high, making them proceed along the purchasing path.