Tag business posts with or on influencers

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The case involves the influencer publishing posts on his blog and profile about beauty treatments, restaurant visits, and clothing and shoe brands that were not adequately labeled as advertisements between January and September. Under guidance from the Consumer Ombudsman it must be clearly stated at the beginning of a post that this is ad-sponsored content. But on the influencer's blog in some cases the ad tags were placed at the end of the post and in one case there was no indication that the content was an ad at all.

The Consumer Ombudsman assessed that this was not sufficient to ensure that people reading the notice would treat the notice as an advertisement. The Consumer Ombudsman has also assessed that influencers are traders within the meaning of marketing law. This places an independent responsibility on influencers to ensure it Email Marketing List is clearly stated whether a post contains a commercial message. The Influencer Marketing Conference has a dedicated session on influencer marketing where you as a company can learn more about how to build good collaborations and how to avoid infringing marketing laws.



Register for a conference via link How to leverage influencers as a marketing channel. Read the press release from the Consumer Ombudsman fined for hidden advertising in Denmark Integrating influencers into your marketing mix Marketing through bloggers and influencers is becoming increasingly common The close relationship between bloggers and followers Make marketing channels attractive to many companies. As a prelude to the Danish Chamber of Commerce’s Influencer Marketing Conference on October 1, we spoke to one of the speakers, who is the Head of Influencer Marketing.