To achieve this goal, companies produce a series of useful content for the public, that is, content that presents some benefit, solves a problem, clarifies a doubt or teaches the reader something . The creation of a corporate blog brings with it many advantages — in addition to sales —, and you can learn about them below. 1. Become a segment authority By producing valuable content, the company can become a reference in the segment in which it operates. Readers trust brands that share content without necessarily having to consume their products or services, allowing the business to become a trusted source of information and stay one step ahead of its competitors. 2. Improve positioning in search engines Mechanisms such as Google constantly work to filter their results and correspond to the search expectations of their users. One of its ranking criteria is the quality of the content: the more it adds value, the greater the chance it will appear on the first page of results.
Thus, a relevant blog allied to a search engine optimization strategy, makes users find the business with just a few clicks. 3. Save with a cheaper and more accessible strategy This is one of the main advantages that leads many companies to invest in this channel. Creating and maintaining a corporate blog is cheaper than other digital marketing actions and allows you to achieve results organically, that is, without the need to pay for visits. To start, the only investment required is the acquisition of a domain and hosting to host the blog. The rest requires time and knowledge to produce the items, and phone database this you can do yourself! 4. Spread the word of the company The blog is a channel through which companies demonstrate their values, their mission and vision. All the content produced in a blog transmits the identity of the business and, for that reason, is widely used to communicate the voice of the company and generate empathy and brand perception by the public.
5. Create a relationship with the public When talking about relationship with the public, it is quite common for companies to immediately think of channels such as social networks. But these are not the only means that make it possible to generate an interaction between the brand and users. Corporate blogs go beyond one-way communication, as they also allow visitors to comment and share content. 6. Capture potential customers One of the purposes of the blog is to attract potential stakeholders for the company's product or service. This is done by capturing the potential client's contact information and can be achieved by offering rich materials, such as ebooks, videos or blog newsletter subscriptions, for example. Immediately, this contact is qualified by the marketing and sales teams, who will continue to feed it with content that will make it go through the day until the moment of purchase.
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