Marketing mix or marketing mix

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Bappy
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Joined: Thu Jul 28, 2022 6:40 am

Marketing mix or marketing mix

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They are variables that dictate and influence the way in which marketing strategies should be carried out. In the main theory, it is said that they are the 4 P's of marketing : Price, Place, Product and Promotion; however, over the years of study, implementation and evolution of marketing, they have expanded to 8, 9 or more variables. However, for this occasion, we will address the main 4: Price: Refers to the value in money that will be charged to the customer for the product, service or idea that is provided.

Similarly, this variable refers to the forms of payment. Place: This variable tells us about the distribution chain, that is, all the logistics and spaces phone database that the product or service must go through to reach the final consumer, such as: suppliers, transportation, storage until it reaches the physical warehouse or virtual, and finally, at the hands of the client. Product: This P is used to determine the characteristics, added values ​​and life cycle of both the product and the services offered. Promotion: Contrary to what many may think, promotion does not refer to offers or auction prices, but to communication. This is where advertising efforts and other strategies such as content marketing, among others, arise, which make the message known to the public.

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Marketing evolution There have been many centuries of change and evolutions in marketing. However, among so many ways to carry it out, there have been two specific ways that have determined its change: Outbound Marketing and Inbound Marketing. outbound marketing . Outbound or traditional form of marketing, which is based on attracting consumers incisively. Use techniques such as telemarketing, direct mail, spam emails, magazine ads, outdoor, pop ups on websites, among others. All these forms aim to show the brand and the product. Despite being effective (it is still used for a reason), it is aggressive and consumers tend to get tired of the type of invasive message it imparts.
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