On the one hand advertisers will gain more evidence in their ads by being very well located on the Google search page. However, it increases the competition to appear in the first results , since the rest of the page loses much relevance. In this way, it generates an increase in the cost per click, known as CPC, which consequently increases the need for Canada Phone Number List investment by companies. This change brought some new information: before, 3 ads appeared at the top of the search page. Now, when related to a highly commercial term , 4 ads appear. For example, if you search for “mobile purchase”, 4 advertisers will appear at the top. For more specific searches, the three ads continue to appear, normally.
What happens to the sidebar? We know that the sidebar is valuable space, and no, it won't go unused. This area will continue with the PLA (Product Listing Ads) , which is the Google Shopping product listing . In addition, it is speculated that this space will also be used for ads from the Knowledge Graph , a semantic search system that suggests information related to the search without the person having to enter other sites to get the desired information. The sidebar should also have Google Business information , if the search is with the name of a company/service – making it even more important to have a good digital presence. It is believed that the removal of ads in the sidebar is a way to encourage advertisers to invest in mobile advertising, since, visually, Google on desktop now becomes similar to mobile.