Outlook for online advertising in 2010

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ashraf23542
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Outlook for online advertising in 2010

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Last year between r$935 and r$940 million were invested in online advertising in brazil. According to him, despite the growth of the internet, this value represents 4.17% of the national advertising cake and is equivalent to 1/60 of what happens in the united states. That's what ari meneghini, executive director of interactive advertising bureau brasil (iab brasil) said in the lecture “how is the digital market and what are the perspectives for 2010”, given at the ii digitalks that took place in são paulo on 09/03. According to the executive, 10% of investment by north american companies goes to purchased digital media. “and this percentage alone is equivalent to much more.

Than the brazilian advertising pie”. A survey carried out by the iab found that, of the 500 main companies in the country, 50% do not have a plan on the web and 60% of them say that the internet does not have metrics. “the generation Whatsapp Number List that dominates companies is the offline one, hence the difficulty in seeing the benefits of the virtual world,” he said. By showing these results, meneghini showed the strength of the online market. In 2009, approximately 69 million brazilians accessed the web. Class c is the one that grew the most, in december last year there were 24.5 million active residential users and almost 50% of accesses were made in public places. 53% of brazilian.

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Internet users are from class c, d and e. According to the speaker, the national market has a lot to grow and, among the internet trends for this year, are the growth of class c, d and e on the internet, the growth in access to social networks and the increase in investment by advertisers in social media, among others. Finally, meneghini was optimistic and stated that, according to a study carried out by the iab at the end of 2009, 78% of advertisers and 91% of agencies intend to invest in the web this year. In the us, the forecast is that, in 2010, companies will invest, for the first time, most of their advertising budget on the internet as opposed to print media.
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