How to become a Community Manager

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Rakibbd
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Joined: Mon Feb 20, 2023 8:29 am

How to become a Community Manager

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More and more companies are investing in building and managing online communities , an activity that represents an excellent way to interact with your audience, increase traffic to your website and generate leads. In fact, an online community is a place where it is possible to interact in a personal and meaningful way with users, with a direct communication system based on participation and involvement.Creating an online community , and above all managing it, is not easy: behind a strong and participatory community there is always the work of the community manager , an increasingly widespread professional figure in the field of digital marketing .Who is the community manager. The community manager is the professional in charge of creating, managing, moderating and stimulating online relationships and interactions with the brand, representing a bridge between the brand and its audience.

Among the objectives of the community manager there is not only the relationship with the customers of a company, but also the interaction with potential customers, through the measurement of sentiment Job Function Email List around the brand, thanks to the use of listening tools that monitor user feedback and engagement.Difference between community manager and social media managerVery often the figures of the community manager and the social media manager overlap because they may seem very similar: in reality they are very different figures.The social media manager takes care of the editorial plan, the creation and destruction of content, then focusing on the monitoring activities of such content and the related analyses.The community manager instead focuses on defining the guidelines for the online community and moderating the conversation between the members who populate it.

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These two professionals collaborate in the creation of the campaigns and in the management of social media, with the aim of reaching as many users as possible, reporting to the marketing manager or head of communication.How to become a community managerThere is no single, established path to becoming a community manager . In general, if you wish to pursue this career you can follow these helpful guidelines:Choose a humanities major at university, such as psychology, journalism, sociology, communications, languages ​​or anthropology. These disciplines will help to understand human behavior and the dynamics that regulate it Take every opportunity that comes your way to build and manage an online community Deepen your business knowledge by familiarizing yourself with concepts such as measurement of results, ROI, KPIs and communication strategiesCompare yourself with other community professionalsContinuously update and keep up with your community.
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