Besides the timeliness of SMS, it also has the advantage of having very measurable outcomes. Campaign Monitor’s SMS reporting dashboard shows a comprehensive view of your launch campaigns, including audience responses to both email and SMS. Instead of guessing at interest levels in your new product or the success of your campaign, you can easily assess them at a glance.
SMS messages provide a unique opportunity to build brand affinity USA Phone Number List by personally connecting with your audience and creating a community around your brand. In this way, you can promote your brand without promoting your brand.
For example, you could send daily health tips or mindfulness prompts if you’re a wellness brand, or links to interactive brand content such as how-to videos and online communities. All of these things promote user-generated content, which 79% of users say highly impacts their purchase decisions, according to Stackla.