Regulation (GDPR) and the ePrivacy Directive (i.e. Cookie Law) seem to be key in this respect. They require websites to obtain users' consent to collect, store or use their personal data, while giving them the right to refuse. In addition, companies must obtain permission before using cookies other than strictly necessary ones, inform them what data the cookie Singapore Phone Number Data collects and for what purpose, and make services available despite the lack of consent to the use of any of them. Moreover, 2024 is expected to be a revolutionary year in the privacy sphere. Google intends to introduce a tool to evaluate the performance of third-party cookies before it plans to completely abandon their use. This year, the focus will be on increasing users' awareness and rights regarding the processing of their data. For marketers, this means the need to adapt their strategies to new regulations while maintaining effective content personalization.
The increase in the popularity of voice search on Google Research shows that in the US, voice search accounts for 20% of all search queries. This tool is gaining the most popularity among teenagers, so it has great potential for the future. It is worth taking this into account when optimizing your website and now take care of implementing long-tail phrases and creating natural content and FAQ that work well for voice queries.