Summary Key performance indicators KPIs are an extremely important element for every business. Analyzing numerical data helps improve the processes necessary for development. The proper selection of indicators is of great Spain Phone Number Data importance here. It is important to have an actual impact on changing their values each time through specific actions. Otherwise, they will be inaccurate and may bring results opposite to those intended. In the case of internet marketing, completely different types of indicators are used. They are intended to examine building interest, involvement or triggering specific interactions.
Monitoring effectiveness provides a strong and reliable basis for planning subsequent activities that will prove even more effective.Over the last few years, our shopping habits have changed significantly. Many people now shop almost exclusively online. The decision-making process in this case differs significantly from the traditional purchasing path. It would seem that a customer visits an online store, selects products, goes to the cart and pays for them, and then returns again after some time. However, it is much more complicated. Consumer choices are influenced by many factors, such as market competition, online reviews, price comparison websites and shipping costs. These aspects make the customer's purchasing path longer.