The ad contains a photo of the item, its full name, price and company name. Additionally, we can include Thailand Phone Number Data information about possible discounts and shipping costs. It will be displayed to users who are looking for a product similar to those in our offer. The ad is visible in the search results at the top of the list in a row next to other companies trading in similar goods. A big advantage of the PLA campaign is the ability to decide independently what information about the product we want to include. Google used to publish them itself, downloading data from the store's website.
Importantly, PLA does not use a list of keywords, but a special file (product feed) created by the advertiser containing descriptions of all products to be advertised. Using machine learning, algorithms process the content of the file and, on this basis, create a database of keywords for which ads will be displayed. After entering the phrase, the user will see different offers from several stores for the same product. Advantages of the PLA campaign A huge advantage of PLA is the ability to and text advertising for one product, which together provide a complete picture of the offer. Due to the fact that the user, immediately after entering the password in the search engine, receives a complete package of information about the product at the start, there is a probability that when entering our website, he or she has already decided to make a purchase.