What is remarketing

[Wade]

Without a doubt, AI is a potential that not only can, but should be used in the marketing industry.The specificity of the modern consumer world forces more and more creativity in the field of marketing and presentation of offers of companies and service enterprises. The times when, in order to acquire new customers, it was enough to print a stack of leaflets and hand them out at the intersection of main streets are long gone. The competition never sleeps and to stay ahead of it, you need to use modern technological achievements in marketing, especially on the Internet. It is worth mentioning remarketing in this aspect.


In the simplest terms, it can be explained that remarketing is a certain advertising strategy carried out on the Internet. Remarketing can be encountered, for example, in Google Ads campaigns. When it comes to the UK Phone Number Data marketing goal, campaigns of this type are intended to acquire new customers. It is worth pointing out the main advantage of remarketing, namely its very high effectiveness. This type of advertising brings a much higher rate of return than other advertising channels. Why does this happen and what makes remarketing so effective?



What influences the effectiveness of remarketing? Here you can go back in time a dozen or so years, when advertising on street posters or messages in traditional media were the main marketing tool for acquiring new customers. What was the disadvantage of this method? Namely, that it took really large financial outlays to create a message that was then broadcast to the public. The problem, however, was that usually over 90% of the population was not even remotely interested in this message, which made the ads ineffective. The power of remarketing is that it works in a completely different way.