Implementation and Application of Crm in Phone Number List Modern Enterprise Management

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monira123
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Implementation and Application of Crm in Phone Number List Modern Enterprise Management

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In the era of e-commerce, the information technology revolution has greatly changed our business model, especially the interaction between enterprises and customers. In the e-society where everything is easily accessible, customers can easily obtain information and participate more in the business process. This shows that now we have entered the era of customer orientation, in-depth understanding of customer needs, timely feedback of customer opinions into product and service design, and providing customers with phone number list more personalized and in-depth services will become the key to business success. Under this circumstance, the customer relationship management of modern enterprises emerges as the times require. 02 The emergence and connotation of CRM 2.1 Generation of CRM The emergence of CRM is the result of the development of market and technology. In the process of society, customer relationship management has always existed, but its importance is different in different social stages, and its specific manifestations are different. Modern enterprise theory has gone through several stages of development, from production as the core to product quality as the core, and now to the customer as the center. The phone number list main driving force for these changes is the continuous improvement of social productivity. Just imagine in an era of short supply, who will pay attention to the demanders of products? Under the new economic conditions based on digital knowledge and network technology, with innovation as the core, and characterized by globalization and informatization, the management of enterprises has further broken the geographical restrictions, and the competition has become increasingly fierce.

How to occupy a place in the global trade system, how to win a larger market share and broader market prospects, how to develop customer resources and maintain a relatively stable customer team have become key issues affecting the survival and development of enterprises. CRM is to solve these problems. It provides ideas and is becoming the core of business strategy. 2.2 The connotation of CRM The so-called CRM refers to the dynamic process and business strategy of establishing a long-term, stable, mutual trust, and mutually beneficial close relationship with customers by managing customer information resources, providing customers with satisfactory products and services. As a new management philosophy, the author thinks that CRM can be understood from different angles and levels to further understand its connotation. (1) Customer relationship management is a management concept whose core idea is to take the company's customers (including end customers, distributors and partners) as the most important corporate resources, and to satisfy the needs of customers through perfect Phone Number List customer service and in-depth customer analysis. Customer needs, to ensure the realization of customer lifetime value. Now is a time of change and innovation, one step ahead of the competition, and just one step, can mean success. The redesign of business processes provides a tool for enterprise management innovation. When introducing the concept and technology of customer relationship management, it is inevitable to change the phone number list original management method of the enterprise. The innovative thinking will help the employees of the enterprise to accept the change. The business process reengineering provides specific ideas and methods. In the Internet age, traditional management thinking alone is no longer enough. What the Internet brings is not only a means, it triggers the reorganization of enterprise organizational structure, work process and the phone number list change of the whole social management thought. Therefore, customer relationship management is first and foremost an update of traditional management concepts. (2) Customer relationship management is a new management mechanism aimed at improving the relationship between enterprises and customers. It is implemented in customer-related fields such as marketing, sales, service and technical support of enterprises.

Through sales to enterprises; marketing and customer service professionals provide comprehensive and personalized customer information, and strengthen tracking services and information analysis. The ability to enable them to synergistically establish and maintain a series of fruitful "one-to-one relationships" with customers and business partners, so that enterprises can provide faster and more thoughtful high-quality services, improve customer satisfaction, attract and maintain more More customers, thereby increasing turnover; on the other hand, through information sharing and optimizing business processes to effectively reduce business operating costs. (3) Customer relationship management is also a management technique. It closely combines the phone number list best business practices with data mining, data warehousing, one-to-one marketing, sales automation and other information technologies to provide a business automation solution for enterprises in the fields of sales, customer service and decision support. , so that the enterprise has a frontier facing customers based on e-commerce, so as to successfully realize the transformation from the traditional enterprise model to the modern enterprise model based on e-commerce. (4) Customer relationship management is not equivalent to pure information technology or management technology, it is more of a business strategy. The goal is to optimize the profitability of the business, increase profits, and improve customer satisfaction by phone number list enabling businesses to restructure according to customer segments, intensify customer-satisfying behaviors and connect processes between customers and suppliers. In specific operations, it upgrades the perspective of "customers" from independent and scattered departments to enterprises. Each department is responsible for specific interactions with customers, but the entire enterprise is responsible to customers. Facing the customer with one face is the foundation of a successful CRM implementation. In order to realize CRM, every link between enterprises and customers should be automated management.
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