How to Do App Store Optimization?

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mehedieco2
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Joined: Sat Feb 11, 2023 4:05 am

How to Do App Store Optimization?

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Once your app is developed and ready to be fully rolled out to users, you must decide which app store to publish your mobile app or game on. Most developers usually decide to release it on App Store and Google Play Store. Let's take a closer look at these two major app stores and what should be considered in optimization. Key Differences Between App Store and Google Play One of the main differences between the App Store and Google Play is the publishing process. Both Apple and Google apply a review process before releasing apps to ensure that their apps in their app stores are of high quality. However, Apple's review process can take much longer than Google's. Once a new app or update is approved, it is published to the App Store or Google Play within 24 hours.

Although keywords are required in both app stores, they are treated differently. The indexing process for Google Play works similarly to Google Search. This means that Google considers all Industry email list text elements when indexing keywords for your app. The Apple App Store, on the other hand, gives you a specific space for your keywords. Unlike Google Play, you should not repeat keywords in any field for iOS apps. Below are the known ranking factors for both stores. Apple App Store and Google Play Store Ranking Factors Google Play and App Store use various algorithms to rank search results. Although the factors affecting the rankings are not certain, it is possible to make various estimates. Apple App Store Ranking Factors: Application Name Application Icon Application Subtitle, Application Description, Application Category, Keyword Field Application, Size App Preview, Images and Videos In-App Purchase Ratings.

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Reviews Updates Downloads Unknown Hidden Factors Google Play Store Ranking Factors. Application Name, Application Icon Short Description Long Description, Application Category App, Preview Images and Videos. In-App Purchase Ratings and Reviews Updates Downloads Unknown Hidden Factors. How to Do App Store Optimization? To increase your mobile growth rate with App Store Optimization, you can take a look at the topics we have reviewed below. 1. Your App Store Optimization Strategy Should Be Clear Before you start optimizing, complete your research and know your market well. Understanding and knowing your users is very important when optimizing. Determining which keywords are used when searching for applications similar to yours can guide your keyword strategy.
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