But What Are Company Email Listthese Initiatives?

[nazmulislam2001seo]

In most cases it remains on paper and loose initiatives. company email list In the best cases. They end up in easier processes for the client. In improvements in their commercial relationship with the company. But again. The human part is usually ignored. Which is important to our clients. But which is not going to help directly affect the sale. How have we tried to mobilize our customers so far? The traditional way of trying it has been based on advertising campaigns on television and other mass media. In most cases. Its influence was limited to the impact caused by its wide reach. And in the least this impact was reinforced by such powerful and original creativity . That it provoked reactions in the audience far beyond the advertised product. Always with the risk of forgetting the product that was advertised . To a lesser extent. We have seen more specific actions that are better aimed at meeting this objective: corporate social responsibility actions. Some event sponsorships. Etc. If we talk specifically about the digital world company email list.

We talk about content to influence company email list purchase consideration. Actions on social networks to launch non-commercial messages.... But. All this seems to me loose actions. Good intentions. But they don't have a body. They don't end up being credible. Why? Because they lack soul. They lack essence. We must become more human companies or as mark schaefer says: “the most humane company wins”. This is the challenge: to make the neighborhood store experience scalable. It is obviously very difficult. But that is what we should try to achieve. We have no other alternative. Our clients have to feel that we know them. That we care about them and this should lead them to connect with us beyond the product company email list.


We speak of: service excellence. company email listPowerful value proposition (if we have established strong ties with our clients. Is important. But not decisive). Closeness. Involvement of our clients in the company. Personal connection.... We must permeate our company with the marketing values that kotler promoted so many years ago: human variables marketing kotler schaefer how to connect personally with our customers? 1. Make customer knowledge the cornerstone of our business strategy we have to make the customer-centric strategies that are talked about so much real company email list.