So you're not going to have direct

[[email protected]]

We bring in small business people okay so what makes you different? They'll say "our logo is red." or "we treat our customers really well." okay like your competition Rivals Not So Obvious The differentiating factor must be something that is attractive in the market. To me the difference is on a higher level. It's valuable to your customers first and that's what drives equity in your business. contact with the consumer you're going to I mean the fact is someone knows someone. So it's like who knows you and you're right I'm not going to sit at a party and talk about the counseling that I got for my drinking or anything. But who do I tell that would be a doctor counselor psychologist priest or priest. All of a sudden these businesses can actually build bigger and more powerful networks because people are going to go to them and you don't necessarily have the problem of too many people going directly to consumers and they're trying to acquire customers.



Let’s talk about the distinctive building blocks that are part of your Faroe Islands Email List signature frame, clarity, creativity. You can list others. According to Scott McCain's early work, communication and customer experience focus are the four cornerstones of differentiation. You know John I bet you'll find the same thing in your experience which is people think they know but they're a long way from knowing What we should do is we should go to people and try to get referral sources. Michael Maher We need to stop thinking of people as potential customers and we need to start thinking of people as potential lifelong referral sources. I will tell you that when you build these ambassadorial relationships we call them, you suddenly become a better friend. You're a better relationship you're a better partner because you have this idea of ​​"Wow this is lifetime this is not just a customer I'm going to take their money in exchange for a product or product" service.



John Jentsch Yeah I mean when I read this my notes were for people who didn't realize I actually took notes I just didn't make these questions up I really thought these were marketing ploys . Isn't it? I mean have clarity and creativity and I mean that's the essence of marketing strategy. Isn't it? Scott McCain Yeah it's true but I also suggest that I think that's one of the elements of good marketing and that's why I like your work so much. The elements of good marketing are certainly the elements of good leadership. "That's it. The power of it is you build those. I have a girl in Memphis, Tennessee. She tends to work with divorcing couples. Well there's a secret that people don't tell but she has about a dozen divorce attorneys coming to her every year Recommended more than one transaction and she handled them with great care. She had a very calm personality and she also made connections with the judges who knew the divorce attorneys.