While Instagram lags behind other video-focused channels like Sao Tome and Principe Email List TikTok in terms of the total number of viewers, its Stories and Reels are still a solid alternative to static images. Plus, its IGTV service allows content creators and businesses to connect with audiences via live streaming for a more personalized, immediate approach. Twitter Although Twitter has undergone quite a shakeup behind the scenes, the platform is still valuable for content creators and businesses alike. As a text-based channel, brands can get the most traction by crafting memorable and clever Tweets, including individual messages and conversation threads, or embedding GIFs for visual treats.
Twitter is also great for sharing links to landing pages or blog posts. Blogs For some, blogs may not seem technically like “social media.” However, while blogs aren’t connected to a wider network, they can be perfect for starting a conversation and engaging with your audience. Better yet, because you’re in control of your blog on your own website, you can manage these interactions and turn them into calls to action. Plus, blog posts are perfect for sharing across different channels like Facebook, Twitter, and others.