Targetologists determine the target audience, segment it, set up an advertising cabine Bahamas Email List t and campaigns, develop creatives, analyze indicators, conduct A/B testing, and engage in retargeting. The level of responsibility of these specialists is high, because it depends on their work whether the invested budget will bring the application, pay off or be spent in vain. Often, target specialists work in tandem with SMM. The salary of a freelance specialist depends on the level of advertising promotion. The target analyst's rate for launching 1-2 campaigns on Instagram with a budget of $100 and setting up advertising in several social networks with funding of thousands of dollars can vary several times.
Copywriter Copywriters create texts for business. And these texts are almost always related to marketing tasks. Therefore, one of the key hard skills, in addition to impeccable grammar, spelling and punctuation skills, is knowledge of the basics of digital marketing. There are universal copywriters who deal with articles of any format, and there are more profile ones, for example, those who fill only landing pages, create posts for social networks or specialize in UX copywriting (makes microtexts for the interface elements of the site or application). Content will always be needed to promote a business, which is why the profession is considered one of the most in-demand freelancers.